Street Away - Get More

In their own words the StreetAway app allows users to “get more from the city they love” in the form of exclusive offers and discounts, all useable instantly. After beta testing StreetAway engaged us in a low budget campaign aimed at driving app downloads, increasing user engagement and introducing new features. As the app was brand new, and a new concept to the public, we split the campaign into several sections, each tackling a different element of the brief. The first goal was to introduce the app to potential users, informing of them of its existence and the basic offer-based concept of the platform. Then once a substantial level of exposure had been gained we began the second phase of the campaign; promoting the unique features off the app, such as real-time offers and the “live tab” facility.