Street Basketball in London

The reason I worked on this project it was because basketball in Europe and USA is a huge multimillion sport with solid structured teams, ads deals, etc. After playing with those guys in the street and chatting, they all can’t believe how this game in UK has not the same impact as other sports have. A bit of paradox and ironic at the same time. I used to play and loved basketball so much when I was younger and I’ve seen amazing players playing in London. To see the full project visit my website www.jcverona.com