Street Food Brand Design Feedback

  • Joshua Neale

Hi, really just looking for some professional feedback from creatives in my dots community and the world beyond on this project so far. The brief was to re-imagine the brand identity for a new street food vendor. Due to the nature and quantity of the pop-up stores, the identity had to be able to warp to fit and reflect the specific 'Vibe' of the pop-ups' environments, much like the menu changed depending on the area. The initial mark is a typographic solution. Then, through illustrative and supporting elements, I've tailored to the environment of the first location, which is in the heart of Peckham London, using popular street culture images I've mirrored the local poster/graffiti graphic style seen throughout. Edit: as a freelancer, I'm always very critical of my own work but with my clients being the only other source of criticism thought I'd try and put this out to get creative feedback from my peers. Any thoughts at all id love to discuss cheers in advance, Josh. All changes made based on feedback: - Changed the x-height of the D based on client feedback, thoughts?