Publicis in collaboration with youth homelessness charity Depaul UK has enlisted a group of graffiti artists to create street art that tells young peoples’ stories, with the aim of helping them off the streets.
Young homeless people were interviewed and their real life stories were used to inspire the artists who created murals in East London. As well as the physical street art, the campaign involves a ‘digital wall’ featuring the artworks at the dedicated website streetstories.org.uk
People are encouraged to get involved by visiting the website and buying a section of the digital wall, which will result in that part of the digital wall getting ‘cleaned’. This symbolises the fact that by donating, people are helping to remove a part of a homeless person’s story from the street. Visitors who buy a section of the digital wall will also receive a limited edition screen-print of the artwork signed by the artist who created it.