studs - dive in to women's football
BRANDING/DESIGN/MOTION DESIGN/MERCHANDISE women’s football is cool. there’s absolute bangers being scored every weekend. there’s wxmen setting up grassroots football teams up and down the country. stereotypes are being slayed left right and centre. that feeling of being with your teammates and it is like being on top of the fucking world. but the representation of this is lacking. that’s where we come in. we share content that showcases women’s football and it’s community in way that is fun, empowering, inclusive and looks, well, cool. whether it’s a OG fan or someone completely new to football, our content will inspire confidence in individuals and excitement around the beautiful game.
video animation for studs igtv series
website design and layout
i wanted to create a t-shirt that was fresh. a t-shirt that represents how we feel about women's football at the moment. a huge crowd with women in the centre - that's pretty wicked. the t-shirt was featured in vogue and published in four four two magazine.
10% of each sales was donated to 'girls united fa', a charity that helps girls get into football.
"studs collective only launched earlier this year but they’ve started strong where merch is concerned. their screen-printed cotton t-shirt features an imaginary team they’ve jokingly dubbed ‘ambiguous fc’. designed by klaus-is-koming and in red ink on white (the studs team are all lionesses fans), 10 per cent of the total cost of each shirt sale goes towards the charity girls united fa, which creates accessible football spaces for girls in london and mexico."
- vogue magazine
https://www.vogue.co.uk/gallery/best-womens-world-cup-2019-merch
ellen white, sam kerr and brandi chastain sticker
www.studscollective.com