Study on corporate gifting for Consumer Promotion in Retail Industry in Kerala.
The journey of my live project starts with an introduction & market analysis of the brand Wildcraft which is a head-to- toe outfitter firm based out in Bangalore. Further, the opportunity & scope for the brand to enter into corporate gifting industry for apparels is been explained, along with the growth of corporate gifting industry in India. The flow that will be followed to arrive at an opportunity proposed to the brand, to enter into corporate gifting for apparel will include literature review on Corporate Gifting Industry & secondary as well as primary research is carried out to support the concept proposed. After this a suggested line for corporate gifts is proposed via visiting jewellery retailers happened during the months of December and January. Later on these suggested products are tested in the market by interviewing corporate professionals from different sectors. Findings are drawn based on the qualitative analysis of interviews carried with corporate professionals and conclusions/suggestions are given further.