Stuft Ice Cream Sandwich Shop Logo and Branding Illustrations

Stuft Custom-Built Ice Cream Sandwiches is a unique concept shop that features a variety of freshly baked breads and sweets, hand-churned ice cream flavors, and fun toppings and sauces where the customer selects their bread, ice cream to stuft into the middle, and toppings to add the extra stuft to their totally customized hand-built ice cream sandwich. The fun and playfulness of the brand is perfectly suited to hand-drawn lettering, inserting a bit of extra whimsy into the ice cream sandwich idea to appeal to adults and children alike. Hand-drawn branded elements include a logo, tagline, philosophies, and hand-drawn icons and elements to show the various menu options and instructions. Graphic design was also done for the paper wrapping for the sandwiches, signage and wall murals, chalkboard menus, advertisements, postcards and calling cards.