Stylist Live is a Festival of Inspiration that takes place in Olympia London. Bringing Stylist magazine to life across three days of experts, interviews, comedy, food, beauty and fashion exclusives.
In 2017 I won Best Use of Social Media for my Social Campaign for Stylist Live at the Exhibition Awards. Joining Stylist as the Marketing Manager, I was tasked to bring Social Media to the forefront of the marketing campaign. The campaign had fours objectives: Growth, Engagement, Website referrals, Conversions.
My responsibility was strategy, implementation and reporting. I created a content-led campaign consisting of original and authentic content optimised for channels this included blogs, interviews, videos and competitions that were inline with both the brand and enhanced what attendees would experience at the event.
The results:
We achieved an avg. 112% follower growth across all our channels
Avg. engagement per post grew by 1773%
Social media became the site’s number one referral source.
This activity contributed to 20% of our overall sales target, with a ROI of 88%.