Stylus Short Reads January & February 23

  • Nienke Creemers
Holistic Health Apps Offer Alt-Solutions to Break Bad Habits

Despite the expected 82.5% growth in spending on mental health apps in 2022 (Statista, 2022), 65% of Americans feel they don’t exercise enough, and 52% think they sleep too little (YouGov, 2022). Cue holistic health apps leveraging techniques like hypnosis to create better habits.

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Urgent Care Services Target Anxious Pet Parents

Amid a surge in pet ownership – two-thirds of US millennials want to welcome a four-legged friend in the next five years (Morgan Stanley, 2022) – people are searching for better care services. Shrewd vets are reimagining their clinics to cater to the consumers we profile in Playing to the Pet Parents.

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Upcycled EV Batteries Provide Solar Energy Storage

Giving second life to electric vehicle (EV) batteries can save precious materials and make the overall life cycle of batteries more efficient – an imperative outlined in our report Eliminating E-Waste. Enter California start-up B2U Storage Solutions (launched in May 2020), which repurposes worn-out EV batteries into solar energy storage.

Read the full piece here.
Stress Relief & Simplicity: Three Lifestyle Trends for China’s Youth in 2023

What do China’s young consumers want in 2023? Stylus recaps social media platform Xiaohongshu’s survey on the country’s top lifestyle trends, which explores how ongoing lockdowns, rampant inflation and record-setting unemployment have shifted priorities for the nation’s youth.

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Megatel Homes Creates a Luxury Lagoon Community

As we explain in Redefining Communities, consumers are looking for close-knit communities and well-facilitated neighbourhood resources. Enter Texas-based property developer Megatel Homes, which is launching a luxury lagoon community in Houston, Texas, in late 2023.

Read the full piece here.
Four Web Search Tools Expanding Services with AI

Integrating artificial intelligence (AI) into search engines could shift how people navigate the internet. Spurred by widespread interest in generative AI, such as ChatGPT-3, we highlight the up-and-coming AI-powered search tools (still very much in development) that are aiming to replace keyword-based search.

Read the full piece here.
The Breakfast App Sparks Platonic Connections in Real Life

In the UK, 51% of people find it hard to make new friendships (YouGov, 2022), while 12% of Americans say they have no close companions (American Perspectives Survey, 2021). As part of the push to combat the loneliness epidemic, Lisbon-based app The Breakfast connects strangers in real life over coffee and pastries.

Read the full piece here.