OVERVIEW
Sublab came to us as a brand new startup that needed a brand identity and website to inform and fulfil all over dye-sublimation printed t-shirts.
OUR PLAN
The team went straight into research and development for the brand identity after being briefed on the project vision. Fine tuning the typography and logo device the brand was set, using a bright mint green at the forefront to instantly symbolise brand recognition across the printed materials.Taking the brand online into a web experience was all about how the user can find out what the dye-sublimation process is and fact finding, leading to prices and getting in touch. The website used bright colours and white space to engage the user through a journey of learning.Building the site with Concrete5 (CMS) meant that images and content were easily updated by ourselves and the client through the login area dashboard. Concrete5 allows editors to tweak the content with ‘InContext Editing’ this means what you see in preview gets saved.
WHAT WE MADE
We were heavily involved from inception through to completion, crafting the brand identity and seeing it through to printed materials and online web presence.
- Brand Identity
- › Logo
- › Stickers
- › Business Cards
- › Flyers
- › Invoice Template
- Website
- › Homepage
- › Process, Templates & Contact Pages
- › Enquiry Form
- › T-Shirt Template Design
- › Social Engagement
- › Search Engine Optimisation (SEO)
HOW WE MADE IT BETTER
Once live we were able to monitor the keywords and analytics of users searching the services. We used this data to fine tune Google Adwords Pay-Per-Click (PPC) and natural organic rankings, making sure relevant titles, descriptions were all in place.
WHAT WE LEARNED
Watching a brand grow from the start and build into an awesome service came with its difficulties, using Concrete5 we we’re able to quickly update content and fine tune the SEO for better results.
- Services
- › Research & Strategy
- › Design & Art Direction
- › Development
- › CMS Integration (Concrete5)
- › On Going Support
Find out more at https://kurokin.uk/work