Marina Guergova is the silkwear designer behind Marina London. She wanted to open a pop-up store but couldn’t afford the space – so she collaborated with other brands with a similar design aesthetic and shared the rent. The Basics Store was born: a collection of everyday essentials. Since its first edition in 2015, The Basics Store has travelled across London uncovering new designers, artists, and brands in the process. For Marina, The Basics Store has not only become an incubator for independent brands but has created a community of strong female designers. Through their collective work, Marina believes they can help build more authentic businesses and bring a new-age wave of feminism.