Sugar Shaker

5 days of shooting and 100 kg of sugar later we have created a full suite of assets to help Ogilvy Healthworld and their client AstraZeneca launch a new diabetes treatment. For a successful launch the client needed as much content as possible, with this, and Ogilvy’s concept in mind, we planned an efficient week long shoot, that gave them the highest production value and most assets for their budget. All together we delivered two large format stills, behind the scenes film, two time lapse videos and a stop-motion animation. Sweet!