SUMMIT

Plants as well as being beautiful also hold many health benefits 1 such bring air purification, which became the core insight for this project. How could you brand a plant specifically for its functionality instead of its form? Using sleek photography, negative space, and creative language Summit was created, a brand that advertised plants similar to machines, including a range of models, sizes and accessories for your device. This was an amazing project looking into how far a concept can be creatively taken and an exploration of how language can be used to create a unique stand in the market. Hope you enjoy!