Suntory for Sakura

  • Emma Frisby

Inspired by Sakura (cherry blossom season) and Hanami (the appreciation of the transient beauty of flowers), Suntory partnered with ROKA Charlotte Street to create a month-long cherry blossom installation. Working with Thrsxty, I produced the pop up ‘Sakura’ cherry blossom installation and launch party, which was so well received that it has been kept as a permanent feature in the restaurant and is continually appearing on attractions to see in London. The launch event saw influential media, trade and consumers treated to an evening of great cocktails, canapes and music, and helped deliver over 45 pieces of quality media coverage (excluding social media). The installation went viral on London media including Vogue and Buzzfeed