Superself campaign-Selfridges

Every year we say this... But the year of 2022, we literally hit the ground running as we entered 2022! This year we were commissioned by #Selfridges to create not 1, not 3, but 17 #inflatables for thier windows, atrium and shopfloor in thier London, Birmingham and Manchester stores as part of the #Superself campaign. Selfridges’ creative theme for 2022 is SUPERFUTURES, an exploration of tomorrow in the making and an invitation to co-create the future with us. "SUPERFUTURES begins with SUPERSELF, launched in February. With inner well-being as its starting point, the project will offer an unexpected journey of self-discovery for visitors to both physical and digital stores, from a mindset of personal innovation, self-care, positivity and counter-cliché ways to feel good; as Selfridges’ coins the term “feel-goodness”." Among the 17 inflatables were 4 blobby shapes in bright and cheerful colours that were squeezed into spaces and springs in the atrium and shopfloor #goodvibes #SuperselfSelfridges #windowdisplay #putaspringinyourstep #pickmeup #inflatables #inflatableart #creativeinstallation #madeinsouthend #handcraftedwithlove#feelgood #selfridgesLondon #SelfridgesBullring #selfridgestrafford #selfridgesexchangesquare