Susan Alexandra

  • Kristina Vilyams

BUTTERFLY EFFECT & TINY JOYS

Susan Alexandra x Kristina Vilyams
January, 2021
Susan Alexandra is a highly esteemed New York based brand founded by visionary designer Susan Korn. Known for its distinctively eclectic beaded bagsaccessories, and homeware, the brand has attracted admiration from prominent figures in fashion, including Julia Fox, Kendall Jenner, Emma Chamberlain, Gigi Hadid, Pete Davidson, and others. With collaborations spanning notable brands like Vans, Post Cereal, Sweetgreen, Warby Parker, and Disney, Susan Alexandra continues to expand and explore new creative frontiers.
In collaboration with Susan Alexandra, we developed the ‘Butterfly Effect’ and ‘Tiny Joys’ AR try-on effects featuring her signature Butterfly Barrettes and Tiny Joys Studs.