Sustainable Campaign (University project): Fleur Du Mal

Brief: We were asked to choice a brand of our choice and to address an industry wide concern of sustainability. Our task was to create promotional materials and a campaign that would help change the perception of conscious fashion. Our approach was to look into organic sourced materials as well as new fabric such as Q milch, eco-friendly textile made from milk. Collectively we decided to put emphasis on the use of natural dyes in which we produce a mini series of images alongside our main campaign.