SUSTAINABLE FASHION.

ART DIRECTED & EDITED BY ME. Artistic video promoting sustainable fashion. The second hand clothes seem to be new to the customer, because they are seen by the first time by a new potential client. The truth is that they were previously used and someone had them before. For a person who didn’t have the specific piece before it is new, for the one who handed it in to second hand store, the piece is old. Paradoxally they are new but at the same time they are old. It is true and false.