Swatch - Valentine's Day 2022

Teaming up with Swatch again, our second Valentine’s Day campaign for the brand is a playful take on the notion that sometimes the unexpected nature of falling in love, forces us to take drastic action. Drawing inspiration from the sirens, alarms, buttons and symbols that we associate with emergencies, we created a fun, tactile environment that the watches could interact with. The campaign was used across social, press and in stores around the globe to support the launch of 3 watches.