Swytch Up Your Commute

  • Jakob Timerdahl

E-bikes are growing in popularity and are a foreseeable future mode of transport. This has become more so apparent in recent years as the technology has become both cheaper and better. However, it is still in Its infancy, which means that it is an intimidating concept for a lot of people. An interactive pop-up with Swytch that delivers an easy step-by-step concept would encourage more bikers to convert to electric power. Using an E-bike for the average commuter is cheaper than using Tfl services and more engaging. For many people living central, it is faster and by using electricity it has the potential to be a lot more sustainable. The key innovative feature of Swytch Up Your Commute is the interactive conversion on the go. Potential users that are on their bike can take just a few minutes out of their day, or even commute, to convert their bike on the spot along with a technician. They have the chance to be part of converting their own bike and learn about the concept.