SXNY 2019

  • Medina Karaeva

My company hosted a "SXSW-style" event in New York in 2019. For the branding of this event, I incorporated the LoopMe aesthetic with the blocky & edgy SXSW branding. I added shapes and used similar colours to make it more recognisable. I have created flyers containing information and instructions, as well as a standing banner and a gif to go on social media to promote the event. I made a few options at first and later on decided to go with a dark green background, as the venue where the event was being held had copper accents in the interior. This seemed like the best combination of colours to help my design stand out.