Syncona has a strong and deep purpose-led culture – to invest to extend and enhance human life. After Syncona developed and articulated this foundational motivation internally, we worked with the client team to communicate their purpose in addition to helping position Syncona as the voice of authority within gene and cell therapy domains.
The website and annual report were the primary channels to communicate the new purpose, in addition, Syncona wanted to demonstrate their hands-on agile leadership, the ability to attract world-class management teams, their robust and proven value creation story and establish Syncona's commitment to delivering a positive and sustainable impact.