T-Minus - Tinnitus Week Campaign 2021 - Marketing / Brand Development/Strategy

Tinnitus Week - Monday 1st February, through to Sunday 7th. Covid-19 situation has created an upturn in the number and severity of tinnitus experiences. So now seems the best time to really pull together, to show support and encouragement for one another and to raise awareness of this condition. People with tinnitus may struggle to bring up or discuss their tinnitus and they are not alone. However, those who are able, we are encouraging them with our support to speak on behalf of the community and for those who may not be in a position too. What Are T-Minus Doing..? We will be actively promoting tinnitus week across our socials, as well as sharing some new resources and events throughout the week. We are providing some tools to make it easy for you to get involved on your own social channels too. The goal here is to raise awareness in the world and the more of us that can get onboard, the better. HASHTAGS: #1in8 #tinnitusweek Although figures vary from country to country, a fairly well accepted guide to the number of people who experience tinnitus is one in every eight! This year we encourage you to stand up on socials and say, “I am the 1 in 8” with the same power of those who said, “I am Spartacus”! Check out some early submissions we’ve had from our members taking part. Use the hashtags #1in8 and #tinnitusweek throughout the week if you are posting and feel free to tag us @tinnitusminus. Tinnitus Week is a great chance for us all to stand up and be counted. We look forward to seeing how all of you, and the many other organisations around the world will be taking part. #tinnitusweek #digitalmarketing #awarenesscampaign #contentcreation