T. Rowe Price

Long standing but little heard of in the Asian market place, American Investment bank T. Rowe Price sought to better establish their brand offering and it's history to prospective financial professionals and investors within the region.  
To do this the T. Rowe Price brand emblem of the big horn sheep was brought to life through CGI and coupled with messaging to tell the story of the firm's longs term sure-footedness in the region.
To stand out in a crowded market place some of the largest and most innovative outdoor sites in Hong Kong were utilised alongside conventional media spaces like press and digital banners to create a high impact campaign that instilled the brand message of 'confidence is knowing'. The campaign proved such a success that it has been rolled out in Singapore, Frankfurt and Milan to date.

Team Credits

Robin Lyons

  • Senior Art Director
  •  

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Robin Lyons
Senior Art Director