Illustrative design created for t-shirts, tote bags and prints to be sold in the museum gift shop and online. An image to celebrate the life of Jimi Hendrix and 50 years since his passing. As an illustrator, my practice focuses on the small details that are often overlooked. I find that I naturally gravitate towards producing work inspired by archives and subjects that celebrate parts of our history. Producing a design inspired by Jimi Hendrix was the ideal project to do this and allowed me to celebrate a musician who’s still so prevalent in today’s music. The song Voodoo Child and the imagery it creates really influenced my choice in presenting the image of Hendrix in a Tarot Card style. Imagery and colours of nature along with the vibrant colours often involved in Hendrix’s performances were at the forefront of my design.