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Tactile Flavours


In a market oversaturated with colourful products competing for our attention, a new way of engaging with the customer lies in implementing tactile features into the product packaging. 
This project explores the possibility of haptically transmitting a product’s flavour using a selection of chocolate bars as a case study; the combination of geometric shapes helps visually distinguish the flavours.

Project Tags

  • packaging
  • tactile
  • haptic
  • Graphic Design
  • design
  • illustration

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