Taika
After discovering ‘Four Sigmatic’ and the magic benefits of drinking mushroom coffee, I immediately wanted to create something within packaging design. I've commissioned myself with the main goal of practising my craft as an illustrator and designer. I love combining these two skills into my work. The brief I established for myself was to illustrate two flavours, to do the corresponding packaging design and create a visual identity for an imaginary brand called Taika (‘Taika' is a Finnish word meaning 'Magic').
Illustration
After deciding I wanted the flavours to be Lion's Mane and Chaga mushrooms, I started by illustrating the artwork that would go into the packaging design. For Lion's Mane, I illustrated a forest where these mushrooms have the tendency to grow a single clump of dangling spines, during late summer and fall on hardwoods. For Chaga, I also illustrated a wild forest where these mushrooms have an irregular form and have the appearance of burnt charcoal, most commonly found in northern hemisphere birch forests.
Taika mug mockup
Lion's Mane cold brew coffee - packaged design mockup
Dielines for Lion's Mane ground coffee packages
Dielines for Chaga ground coffee packages
