Taking home a D&AD New Blood pencil!

We just won D&AD New Blood Pencil! � Huge thanks to my incredible partner-in-crime, Emiliano Paz F for the dedication and teamwork. Our Kraft Mac & Cheese campaign "Why mess with perfection?"  is about challenging fleeting food trends, highlighting the enduring comfort of a classic. By focusing on the enduring power of comfort food, our campaign resonated with audiences and reminded them why Kraft Mac & Cheese holds a special place in their hearts. This is just the beginning. See you at Adweek Europe next week and the D&AD New Blood Awards! �� � https://www.dandad.org/awards/new-blood/2024/kraft-mac-cheese/4510/why-mess-with-perfection/