The marque is a shorthand expression for ai.io’s suite of connected products. It is an evolution of the existing aiScout and aiLabs marques that already had significant brand awareness in the world of football. It allows ai.io to flow from products and services for distinct audiences to collaborative brand partnerships, physical spaces and brand experiences.
The brand universe embraces a visual language of close crops, dark tones, and minimal environments that enables stories to be told about how data can amplify human movement to uncover sporting potential and, ultimately, unlock opportunities.
Reducing the amount of colour used in the visuals also enabled the ai.io parent brand to hold its own space. More emotive, leaning into the player’s story, talking to the vision that ai.io has for unlocking human potential on a global scale.