Tanta Espanta Visual Identity

This is a photography studio exploring the uncanny powers of the camera and the quiet vitality of the things. In beautiful words by copywriter Madalena Galamba. This is Tanta Espanta. Photography and set design studio founded by Italian photographer Francesca Renzi, focused on still life brand photography. Always using distinctive visual language, full of bold colours, whimsical compositions, playing with lights and textures. Therefore it felt natural to make a logo reflecting these qualities, through a combination of classical typography and handwriting. Which also create association with process of photography, exposures, multiple points of view of this technique, play of lights and shadows. Photos: Tanta Espanta / Francesca Renzi