Tara Kumar X Levi’s® London for South Asian Heritage Month

I am excited to announce the outcome of my first (ever!!) organic social media talent campaign, celebrating South Asian culture and heritage! � We had the privilege of collaborating with the talented Tara Kumar and visionary designer Hadiyah Hussain to customise a unique Levi’s® Trucker Jacket that embodies Tara’s heritage. This is not only a unique statement piece, but also aligns perfectly with the theme of South Asian Heritage Month 2024: ‘Free To Be Me’ � Creating a platform for storytelling and representation within my community is a personal goal that I hold close to my heart. This project has allowed us to showcase the beauty and diversity of South Asian culture, and I couldn’t be more proud of how it turned out!