We created a long lasting campaign idea for Taste Inc. which is humorous, memorable, and communicates the speed and convenience of a Taste Inc. snack. A series of ads ran across social media and digital channels, alongside low budget Facebook apps and consumer engagements, allowing Taste Inc. consumers to share amusing stories of something awesome you can do in the time it takes to microwave one of their delicious burgers. A simple and totally engaging way of launching the brand and owning the high ground in the category.