TAUR™ Brand identity

TAUR are a new electric scooter brand bringing evolution to the scooter design. They have crafted something that not only looks great but kills their competition. I designed the mark to work not only on digital format but to work on their product. The logo needed to be simple, timeless but also features some creative elements. So with this in mind, I came up with this symbolic T that uses negative space combined with a Taurus head.