Te Amo Branding and Product Photography

A little bit about The Brand and the concept behind the package • Needs to move away from the mindset of being a manufacturer and see Te Amo as a limited edition-personal. • Te Amo needs to be solid, but luxurious and elegant, conveying the current market-driven nature of the tea business, but also communicating the trustworthiness and dependability of an old company with long traditions. Needs to position them well against competitors such as TWG, Art of Zayne, Zealong, Te. Also, prove that Te Amo is about the intimate atmosphere created by the richness of the taste and the elevation of the spirit by satisfying the senses with the complexity of the aroma (preserved by the special way of drying of the tea). •Establishing marketing and design objects identity •Focusing on how the packaging communicates image and price level. Based on research Metaka Art Studio developed and refined a concept for a tea package. While most of the tea brands use common colors and shapes we decided to take a step forward. It wasn't enough package to be good - it had to stand out.