Te Mauri Moemoeā
In 2019, during my third year of study I was invited by Toi Āria to take on the role of UX & UI Designer on a collaborative project led by Te Tihi called Te Mauri Moemoeā. This project was part of a series of planned product innovations designed to be integrated into a Māori wellness platform.
Challenge
Te Tihi approached Toi Āria with a vision to develop the art of collective dreaming and enhancing well-being for whānau. This resource aimed to build upon the existing services by Whānau Ora Navigators who support families in realising their life aspirations.
Process
Through discovery and user testing workshops, we collaborated with more than 40 individuals in a co-design process to adapt Te Tihi’s face-to-face approach. Whānau actively participated in guiding the iterative design of a narrative rooted in Māori pūrākau centered around Tāne Mahuta. Additionally, Whānau Ora Navigators contributed valuable insights regarding the significance of individual and collective aspirations and the specific needs of whānau as they work towards realising their dreams.
Solution
Now used as an internal tool by Te Tihi, Te Mauri Moemoeā serves as a personal guide that encourages whānau to harness their mauri and
to define and pursue moemoeā (dreams) with
the support of the amazing people in their lives.
The dreaming app inspires and guides rangatahi
to set goals, break them into manageable tasks,
and identify the strengths, friends, and whānau
who can help them reach for their dreams.
Glossary
- Māori. Indigenous person of Aotearoa / New Zealand
- Mauri. The life force or the essence of life that binds together the body and spirit of a being or a thing
- Pūrākau Māori myths, ancient legends and stories
- Rangatahi. The youth or younger generations of Māori
- Tāne Mahuta God (atua) of the forests and birds
- Whānau. Group of people, including friends, who may or may not be related
- Whānau Ora Navigators. Work with whānau to identify needs and aspirations, and to connect with the support services to achieve goals
