Team + Gogoro: Defining an Ecosystem

Gogoro is a technology startup that’s making urban transportation sustainable. They needed a scalable digital design system to support new web experiences and new markets outside their headquarters in Taiwan. Gogoro Network came to Team with ambitious goals and a lot of unknowns along the way — so we conducted an extensive workshopping and discovery process to build consensus and direct our user first, insights driven efforts.  After aligning on strategy and brand considerations, we built a digital design system alongside a user experience overhaul of Gogoro’s Network site. This first exercise allowed us to put the design language to work in the real world. Ultimately, Gogoro was able to speak into every step of the creative process and walk away with a new site experience that ultimately evolved the brand.