TECH: Shower Recording Studios

Created Europe-wide PR campaign to strengthen brand's tech narrative by introducing state-of-the- art shower audio recording booths in a selection of Aloft Hotels. Supported campaign with digital strategy in collaboration with influencers. Organised media activations in London, Brussels, and Istanbul. Secured coverage across Europe including Billboard, Metro, La Vanguardia, Lonely Planet and more. 45 Articles featuring campaign 114 Million opportunities to see