TED is a global community, welcoming people from every discipline and culture who seek a deeper understanding of the world.
We believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world.
The TEDx Program is designed to help communities, organisations and individuals
to spark conversation and connection through local TED-like experiences.
To art direct and revolutionise the identity and presence of TEDxCambridgeUniversity 2017.
My challenge was to visually communicate the following questions that fracture from the conference’s
theme JUMPING OFF THE SHOULDERS OF GIANTS
Do new ideas always build upon heritage and tradition? Or is breaking free of the paradigm the only way
of achieving true innovation?
Are we destined to recombine what we already know know or can ideas be truly original?
The typographical relationship between Futura and Bodoni is one way which communicates these concepts.