In 2017 my school, the International School of Tanganyika in Tanzania, was fortunate to be able to host a TEDx conference called TEDxYouth@Msasani. With an interpretable theme of ‘creating reality’, the talks from each chosen TEDx speakers were vastly different, ranging from topics such as “how theatre can change the world” all the way to a lengthy discussion on the development of artificial intelligence. I was selected to lead the Public Relations committee, which involved structuring the entire advertisement and marketing campaign, the creation of promotional material, running the social media accounts and managing the live updates of the event.