Utilising data driven Trackman Golf simulator technology Tee Box provides London based professionals the capacity to practice, learn and play golf on some of the world’s most famous courses. We were appointed by the team at Tee Box to deliver wayfinding strategy, sign design, production and implementation of signage at their brand new state of the art facility at 33 Gutter Lane in the heart of the City. After surveying the site and identifying customer journeys we produced a wayfinding strategy, developed concepts and presented drawings for client, statutory and landlord approvals and designed branded signage throughout the building. On site legibility and colour tests ensured the finished scheme provided an integrated and intuitive wayfinding solution, particularly for first time customers. The scope of the project ranged from branded external projection signs to internal wayfinding signage.