When Brazilian telecom Vivo released the TV commercial "Banca de Revista" (Newsstand) to promote their 5¢ per call plan, everybody started talking about the red-haired boy who "just kept calling" until he was able to talk with the famous TV celebrity Grazi Massafera on the phone. As lead digital agency, we came up with Alô, Grazi (Hello, Grazi), an interactive campaign for a chance to have your message heard and responded by Grazi herself.