To create an identity for Kingston University's MA Fashion show
Kingston University completed 10 years of its fashion department. To mark this success, the department decided to hold a fashion show at The Design Museum, London in October, 2017. 10 students doing their Masters of Arts - Fashion in Kingston University would showcase their collection on the runway.
Brief
This project was of huge significance for the fashion team. The brief was to design posters and brochures without showing any of the students’ work as they wanted it be revealed at the show. Also, the task was to move away from typical fashion elements in the designs and make it striking and interesting.
Selected Concept
After experimenting with few concepts, we started to analyse and understand what fashion is all about. It is just not about clothes, but actually what the clothes represents- people! We thought of using marks of clothes on one’s body in the shape of ‘X’ to symbolize this event.
Process
After finalising the concept, we contacted a model who was interested to take up this challenge of getting marks on her body and do a photoshoot for us. We created marks with the help of few ribbons, clothes and rope. We tied the ribbon on few body parts of the model, kept it for half an hour and quickly shot it so that the marks did not
fade away.
Posters
Selecting 4 impactful images out of our photoshoot, we designed these posters. The colors used for this design is in relation with the skin tones of the body.
Brochure
We designed 4 brochures with different cover images used in the posters.
The inside page had few words from Head of Fashion Department, Course Leader of MA Fashion, details about the students and credits of different teams who contributed to the event.
E-mail invite
The invite was sent to the guests via e-mail few days earlier of the event so that they could register.
The Design Museum, London
The venue of this event was one of the highly sought out museum in London. We first visited the venue to understand how the fashion show was curated. We also had to understand the seating arrangement and the ramp direction so that we could decide on placements of our brochures.
Event Day
We co-ordinated with the curating team and the staff from the museum and mapped out the seating arrangment. Accordingly, we displayed the brochures on the seats overall in the museum.
