Tension Between Trends

Topical multi-tasking - a term used to describe how different trends can be explored together and hosted as part of one conversation, rather than individual topics. This appears to be a great obstacle of retailers today, who fail to explore the tension between trends, often isolating them from one another. Whereby creativity and culture are at the beating heart of fashion, brands miss a unique opportunity to engage their consumers by combining multiple narratives together seamlessly. Retailers should integrate dialogues regarding body positivity, feminism, sexual, religious and racial equality hand-in-hand with one another in order to enrich their dialogue. This digital sketch by Rubi-Blue, used to stamp Budapest in sticker form, displays two females intertwined by nature. The sketch aspires to celebrate sustainability and LGBT communities under one dialogue, further diversifying predetermined narratives. "We created this illustration to explore concepts surrounding sexuality, diversity and sustainability, reflecting on the relationship between two women and the natural environment." - Rubi-Blue.