TERAZZOTTO

Client Terazzotto is a brand of Otto Tiles & Design, a provider of handmade, bespoke Turkish tiles, based in Istanbul, Zurich and London. They aim to create amazing aesthetics with unique designs and patterns, and to be a bridge between Turkish and Anatolian art and the West. Using their strong connections with artisans and craftsmen in Turkey, they provide beautiful handcrafted tiling made using authentic, ancient techniques to people all over the world. Terazzotto uses terrazzo tiles to blend stylish, attractive design with durable and versatile materials to create the perfect combination of aesthetics and practicality. Terrazzo tiles are primarily used in large scale design and architecture projects, as they are incredibly hard-wearing, extremely attractive, and brilliantly flexibile, working just as well as a subtle compliment to an overall design as a bold statement that draws the eye. Objective To design a full suite of digital and print marketing products including a website, a logo and a catalogue. The purpose of these was to promote the products and strengthen the brand identity, as well as to provide solutions for future marketing, awareness raising and new business. Solution Otto Tiles and Design focuses strongly on heritage, the handmade nature of the tiles, the craftsmanship that goes into them, and the overall aesthetics and beauty of the finished products. The brand identity of Terazzotto is subtly different, focusing on the design and craftsmanship as well, but also on durability and versatility, and the use of the tiles on much larger, grander projects. Our aim was to capture this identity and produce something that was strongly complementary to the terrazzo tiles themselves, that emphasised the history, heritage and traditions behind the work, and showed how they could be used in a huge variety of different projects and styles. As the target audience was high-end media and large clients, we aimed to create a slick, sophisticated look across the board. We designed the logo using the tiles themselves as a base, featuring square shapes throughout. The website featured a contemporary design and colour palette, again referencing the terrazzo tiles and using them as an influence on our thought and design process. The catalogue was produced using the same process and thinking, with the addition of 3D renderings of the tiles in situ in example projects, which we also created ourselves. The overall project conveyed style, elegance and versatility, aimed at high-end clients, and was designed with a contemporary and sophisticated look and feel.