Tesco Premium Credit Card

  • Mr. Kaplin
Client: Tesco Bank Agency: BBH Rep Agency:Jelly London Direction & Animation: Mr Kaplin 2D Character design: Berry Kim 3D Character Modelling: Marijn Raven 3D Character Rigging: Marijn Raven & Pierre Plouzeau Character animation: Pierre Plouzeau 3D Modelling and Animation: Andreas Straga, Daniel Zucco, Robert Glassford Texturing, Lighting and Compositing: Andreas Straga, Daniel Zucco and Robert Glassford Grade: Suite TV
Project Info:
Working with Jelly London and BBH we created a online campaign for Tesco’s new Premium Credit Card.
The brief for the project was to take the viewer on a seamless journey from product to potential reward, visually representing the message ‘Your purchases get you closer’. To keep the products and the potential rewards the focus of the piece we used minimal environments, a limited colour palette and simplified character designs.
Big thanks to everyone who worked on the project!

Companies

  • Jelly logo

    Jelly

    • Design

Skills