To inspire Tesco customers with engaging video content to cook more.
Tesco's content agency Cedar turned to AB to produce a range of recipe and skills films to sit on the Tesco Real Food website and support Tesco’s wider content strategy and sales conversion in-store.
To date, AB has produced over 250 individual films from basic skills, to innovative, interactive YouTube recipes, where customers can click menus to choose which recipe they want to learn more about.
Compelling, digitally-optimised video content that busy, cash-conscious customers use to make cooking easy and stress free. Tesco.com/realfood get over 400,000 unique visitors each month.