THANK GOD I'M DEAF

  • Caitlin Mb

Challenging misconceptions about the deaf community

B R I E F
Create an awareness campaign that “visualises hearing loss” targeted towards 18 - 25 year olds.
I N S I G H T
The biggest misconception (and pet peeve) is the narrative that they, as a community, are disadvantaged and therefore receive pity from others.
O U T C O M E
A campaign that challenges our perception of disability using a click-bait title
Each poster in the series illustrates possible sounds that we would consider audible distractions. However, to the hard-of-hearing, they aren't issues. The bubbles also represent the volume of each source