By 2020 40% (EY2016) of US workers will be engaged in some form of temporary employment (20% now). With this in mind and realising how workers are being recruited and managed is already changing, clevergig approached WeAreBrain for assistance with the creation of their vision, aiming to have an MVP for distribution in 2016. Goals - Build and launch successful MVP - User testing and validation - Drive traffic and generate PR - Onboard first clients and generate revenue - Help secure first round of funding Most importantly the product needed to have great UX. The vast majority of workers operating in the global flexible workforce are millennials and expectations of a tech product are extremely high. The clevergig platform had to be easy to use and easy to love. It needed to be so intuitive that adoption would be second nature.
The whole project is a perfect example of what happens when you collaborate. Allowing users to be part of the design and delivery process in such an artful way makes the leaders of this business quite unique.