Corinthia opened a new five star luxury hotel in the heart of London. But their discerning domestic and international audience were notoriously hard to reach, and the Corinthia brand was unknown in the UK. Furthermore the hotel was under construction.
To demonstrate Corinthia’s ambition to create a 21st Century Grand Hotel, we brought to life a range of hotel facts using a mixture of light-hearted wit and intriguing minimalistic info-graphic illustrations. Our sixteen print executions and corresponding digital rich media ads highlighted the unique elements of the hotel, from the exceptionally spacious rooms and spectacular views from the Royal Suite, to its location at the apex of arts, culture, politics and fashion.
With 72% recall of the ads in the UK, increasing to 83% for continental Europe, the Corinthia brand was firmly established amongst its luxury competitive set, and our work won Corinthia ‘Best New Brand’ at the Luxuria Awards.