I led the rebrand of The Africa Centre, an iconic London-based charity. I was responsible for developing the brief, which was to boldly represent the RICHNESS & DIVERSITY OF Africa and its diaspora without being distinct to a particular country or region. Something relatable and that instills a sense of pride and belonging in anyone who identifies as African or has a strong interest in all things African. Mam'gobozi Design Factory from Johannesburg, South Africa are the designers.